Tuesday 25 May 2021

Goodgame Empire Review

Goodgame Empire is an MMO strategy game that you can play on either its site or ARMOR GAMES. For the history buff among gamers, who wish to experience bygone eras, this game is gold as it is based on the medieval period. Now that we got your attention, let's check out some other aspects.

Storyline

In Goodgame Empire, you can become the lord of a manor of a medieval town, you can upgrade the main castle, and capture outposts for resources. It allows you to amass armies of soldiers to fight and raid other castles. The ultimate aim of this game is to rule the entire kingdom.


Tips

Goodgame Empire is a mix of military strategy and city building game. Thus, you have to focus not only to develop and nurture a flourishing economic system but also to figure out the top military strategies to secure new lands via conquest.


Limitations

Though Goodgame Empire is engaging, it has a lot of bugs. Battles can never be viewed nor fought directly by you. When your army will reach the enemy base, the A.I. performs a lot of calculations and then decides the victor based on the sheer numbers and quality of the troops. After your troops reach the castle, you can only see it burning. Your troops would either retreat or vanish, indicating your defeat. The game is heavily tilted towards premium users. Upgrades on buildings take a lot of time; hence, to speed up, you need rubies that are very rare and can be bought at the shop, which would cost you a fortune.


Do let us know if you think this review of Goodgame Empire has been helpful to you. Also, if you have already played the game, then don't be shy to share your thoughts in the comments section.

Monday 24 May 2021

Tips on Selecting the Best Link-Building Company

Anyone with a slight bit of familiarity with content marketing would be able to convey to you the importance of link-building. Link building lets you drive increased referral traffic as well as it also enhances the site authority. If you wish to outsource the link-building task, here are our tips on selecting the best link-building company.

Clear and Comprehensive Information 

“If you can't explain it simply, you don't understand it well enough.” You should keep this quote of Einstein in mind while zeroing in on the best link-building company. Though link building is apparently a complicated process, it is not exactly rocket science that a layman with considerable business acumen and experience would not be able to comprehend. So, if the presentation is not crystal clear, probably the company in question either lacks expertise or transparency. A telltale sign would be too much jargon usage.

Emphasis is on Content

Genuine and high-quality linking is usually coupled with captivating content. Gone is the era when you can simply purchase links and expect to rank your content on Google’s SERP page. So, the company you are going to award the contract for link building must also be a premium content producer. Your best bet would be to opt for a full-service digital marketing company.

Periodic Reviews on a Regular Interval

Any reputed link-building company would systematically provide you reports on a regular intervals to review. In fact, most probably they would include periodic reviews in their proposal itself. Periodic reviews are in a way your right to check on the generated links and their genuineness. If possible, you should also ask for their previous work. If they cannot share that with you due to a non-disclosure policy, at least they can provide you with the report of their own sites. 

Keeps Expectations Grounded 

Genuine and experienced link-building companies are aware that rankings are really tough to obtain. Thus, they refrain from over-promising. Just coz your site is participating in Google doesn’t necessarily mean that you can expect top-notch rankings. A plain fact about link building is that outcomes are not guaranteed. To rank on the Google SERP, your site needs to outperform the competition. So, in a way, your success also depends on your competition and their efforts.

Check the History and References

Just like any other vendor, you would never falter by checking the history and references for all the link-building companies in contention. A genuine company would have no issue in sharing this information with you (apart from the details of clients, who have sought privacy). If a company is too secretive or founded just a few months ago, without much of a clientele, then you would be better off refraining from dealing with them.

Saturday 15 May 2021

The Different Ways Companies Can Leverage AI and Other Advanced Technologies in Their Recruitment Process

Technology and its implication have always been decisive factors for the success of businesses, nations, and civilizations. History reveals to us how European nations dominated the world in terms of both trade and war courtesy of their technological superiority.

The modern era is no different for businesses to thrive; they must employ the latest technologies to provide them the requisite edge in this cut-throat competition. AI akin to atomic bombs in warfare is a game-changer pertaining to technology. If employed optimally, it has the ability to facilitate and smoothen your recruitment process. Let's discuss a few points to validate how strong this argument is.

Impressive First-Impression

A quite common English proverb is- “The first impression is the last impression.” An applicant may detest the application process if asked to fill a huge form with generic and repetitive information. The negative vibes thus created may even affect the joining decision of the applicant. You do not wish that; instead, you wish to build a rapport with applicants to win them over for your company. With the aid of AI, a lot of information can be captured and auto-populated. This saves the time and effort of applicants that can be channeled to know further and important details about them. Importantly, applicants would most probably like the different and smooth application process. And, if all things are tied, most probably he would decide to board your organization. 

Chatbot Engagements 

Employee engagement via chatbots, that along with their seemingly human-like communication, aids recruiters to capture candidates’ thought processes. The conversation with a chatbot may reveal the attitude, persona, adaptability, goals, and even competency of an applicant. After being cognizant of the candidate’s thought process, it is easier for the recruiter to engage better, address potential roadblocks, and gauge whether the candidate would be a fit for the organization or not. Similarly, the feedback process is also important as it aids in streamlining the process. And, it would be a great help for recruiters to prepare for subsequent interviews.

Social Hiring

Social media especially Linkedin is not only a way to connect to your peers, but it is nowadays readily being used as a hiring platform. However, with more than 500 million users on Linkedin, the selection and eventually recruitment process would be a behemoth task, to say the least, if left alone to human endeavors. Thankfully, AI can save the day for you by taking care of your mundane work and ensuring a smooth selection of short-listed candidates.

Automating High-Volume Tasks

More than 50% of recruiters shortlisting suitable candidates from a large number of applications as the toughest part of their job. It is usually noted that with every passing year your hiring numbers tend to increase; however, the HR manpower remains the same. This implies that a steady increase in output is expected of the team members.

Screening resumes manually is a tedious process considering generally anywhere from 75% to 88% of resumes are not a fit for the role. As a result, it takes up to 23 hours of your time to pick the right candidate for the role. AI enables you to automate tedious and repetitive activities, such as candidate sourcing, compiling databases, screening resumes, and scheduling interviews. This would reduce the man-hours required per candidate and ultimately make life easier for HR professionals and save on revenue for the organization. As an unseen advantage, the momentum gained during AI-enabled recruitment allows you to select the candidate faster in comparison to your competitors. Consequently, you put the paperwork for your potential hires quicker than the competition. Thus, the short-listed applicants are more likely to opt for your offers.

Bias Removal

To quote the celebrated American author Veronica Roth, “But I think that no matter how smart, people usually see what they're already looking for, that's all.” In layman's words, it is near impossible for us human beings to be free from biases. Many a time our biases blind us and we tend to judge a book by its cover. This inherent limitation can affect the recruitment process adversely.

AI and other advanced technologies can aid recruiters to negate the bias factor. Thus, AI-enabled recruitment would take place in an impartial fashion, keeping aside superficial indicators like- looks, gender, name, race, and religion.

Optimum Talent Absorption

As a recruiter sometimes you get really talented individuals, whom you may have to let go of due to some mismatch between their skills and the prerequisites of the position. Generally, such a resume is not discarded afterward. However, courtesy of AI and other advanced technologies, such resumes are automatically added to a talent pool database. These technologies automatically scan for a suitable position whenever it is available and notify you regarding the same. Thus, they enable you to reroute talents to their suitable position and saves a ton of work for you.

 Facial Expression Analysis

Video coupled with AI is an important tool that you can use to interview applicants. Videos are the closest you can get to a face-to-face interview in a COVID-stricken era. However, it provides you a significant advantage in comparison to a generic face-to-face interview. You do have the option to replay the video again and recalculate the applicant's candidature. AI can interpret signals from the candidate's facial expressions. It can complement your gut feeling while analyzing the interview videos. It is certainly a handy tool for you to bank on while gauging an applicant's replies and personality traits.


As a bottom-line, we can conclude that AI and other advanced technologies empower the recruitment process in an organization. And, with their employment and optimum usage, companies can surely reap substantial benefits.

Wednesday 5 May 2021

3 Celebrities You Didn't Know Were Geniuses

Albert Einstein 
via: PxHere

 

Well, we all are guilty of from time to time in pointing out how celebs appear dumb in media. Yes, it is a guilty pleasure that seems to elevate the pain of our existence as mere mortals in comparison to celebs who seem to have everything we’ve ever dreamt of. Though some celebs do have less IQ and knowledge than the average populace, a few of them could easily sweep you off your feet with their sharp intellect. So in case the sapiosexual you seek a smart crush, here are three celebrities you didn’t know were geniuses.


Dolph Lundgren

Dolph Lundgren 

via: Flickr

 

Far from his image as the imposing, big, and brutal boxer in Rocky films, Dolph Lundgren is a master’s degree holder in chemical engineering from the University of Sydney. Moreover, courtesy of his IQ of 160 and academic brilliance, he had received a Fulbright scholarship to MIT, one of the most reputed academic institutions in the entire world.


Natalie Portman

Natalie Portman 

via: Flickr  

 

With a captivating combination of beauty and brains, no one can question Natalie Portman’s place on the list. Conscious of the significance of her IQ of 140, she during an interview with New York Post remarked that she would rather be smart than a movie star. Her academic credentials are highlighted by a bachelor’s degree from Harvard in psychology.


Conan O'Brien

Conan O'Brien 

 

Last but not least, Conan O’Brien, the eponymous chat show host has an IQ score of 160. He graduated magna cum laude from Harvard with history and literature as majors. No wonder, he can enthrall celebs and common folks alike. 


So, who do you think is most cerebral among celebs? Do let us know in the comments section, even if your choice was originally absent here.

Tuesday 4 May 2021

Benefits of Investing in Mutual Funds in India

Financial knowledge is a prerequisite to wealth accumulation. In case you are serious about gaining financial knowledge, then getting acquainted with mutual funds should be a priority. And on that note, let's zero in on the benefits of investing in mutual funds in India.

Investment- Flexible

You have the flexibility to invest in mutual funds according to your capacity, both in terms of investment and risk consumption. For example- if you wish to aggressively see your investment grow then you better opt for equity mutual funds or else stick to the secure and steady debt mutual funds.

Leverage- Compound

You would reap benefits from the golden law of compounding as your initial returns start to yield returns of their own. Yes, this principle is akin to compound interest. Thus, it would be wiser for you to start investing in mutual funds as soon as possible.

Management- Professional

Let's face the facts, not all of us are well-equipped to manage our funds. In contrast to that, mutual funds are managed by professionals with expertise. From the initial consulting to the final withdrawal, they act as your guide. They oversee your investment and apply strategies to build a robust portfolio.

Risks- Diversification

Warren Buffet, the Oracle of Omaha, famously said "Do not put all your eggs in one basket." You would be better off believing in his mantra and letting mutual funds spread your risks over a variety of funds. For example, a well-balanced portfolio should be around 70% equity mutual funds and 30% debt mutual funds.

Taxes- Save

Apart from equity mutual funds and debt mutual funds, you can also opt to invest in ELSS mutual funds to save taxes on your hard-earned money. These funds allow a tax exemption of up to ₹1.5 lakh per year under section 80C of the Income Tax Act.

Now that you know a bit about mutual funds, are you going to opt for the steady debt mutual funds or choose the risky but rewarding equity mutual funds? Please share your wisdom in the comments section.