B2B Data: Types And Tools

Are you curious about how B2B data can aid you with prospecting?

Read on, this article contains insights that you need to know about

B2B data types and tools.

Prospecting for new clients is a difficult task for any salesperson, especially in the B2B sector. It's critical to have a well-targeted list of pre-qualified leads. Time is money, and this is especially true in sales and marketing. The significance of high-quality B2B data cannot be overstated. 

You'll need a lot of B2B business data, but gathering it efficiently and without wasting a lot of time is difficult. Hence, it is imperative that we inspect this topic in detail.

What is B2B Data?

B2B data, or business-to-business data, in layman’s words, refers to any type of information about businesses. B2B data is often a list or database of individual contacts containing an array of data points that may be utilized for sales and marketing purposes and to create your ideal customer profile, such as analytics, demand generation, lead generation, outbound sales, 

Types of B2B Data

For your sales and marketing teams to leverage, you can check out several distinct types of B2B data. These B2B business data types can be utilized to efficiently engage and target your prospects, depending on your product or service and selling procedure.

Account Data

The information on the companies or accounts you want to target is known as account data. It gives you more information about each organization, allowing you to figure out who to target and how to better target them by personalizing your message or improving your proposition. Examples- company name, recent funding, internet traffic, C-level recruitment, or even a newly published literature.

Contact Data

Contact data provides you with information about the executives at a company or account with whom you wish to interact. Data points such as contact name, job title, and email address will be included.

These executives should be your ideal customers, and they will be the focus of your sales and marketing efforts. 

Different communication channels can be employed to send your message to contacts, depending on the data you have on them. As an example, an email address would allow your salespeople to reach customers exclusively via email. However, if you can obtain contact numbers or even social media accounts, that would allow for multi-channel outreach, increasing the likelihood of interaction with the targeted executives.

Engagement Data

The interactions between your prospects and your company are represented via engagement data. This data can reveal whether they have previously downloaded something from your portal, liked a post on your social media company handles, or even their time spent on your website.

Engagement data can also be used to retarget prospects who may have opened an email or clicked on your ad but did not take any action afterward. This data is useful when combined with the intent data, as it first displays how the prospect interacts with your brand before determining their likelihood of becoming a buyer.

Intent Data

Intent data is a type of behavioral data derived from online usage insights. It determines the user's purchasing intent to discover if and when they intend to buy something. This data will reveal information about the products or services they are exploring. 

Intent data can be acquired from users who visit your website or related websites, such as a competitor' or comparison websites, using internet trackers. Email openings, material downloads, and website visits reveal what they're interested in and reveal purchase patterns and signals. This allows your sales personnel to prioritize accounts that are actively looking for a solution above accounts that aren't.

Firmographic Data

Firmographic data refers to the various features that are used to classify enterprises into categories. Information such as industry, company size, and revenue can be included can be considered among this data. For example, you may create a segment to target manufacturing enterprises with 50-200 employees and monthly sales of ₹10,00,00,000 or more.

Firmographic data allows your sales and marketing teams to focus on specific organizations, allowing them to personalize their offering to meet the needs of those companies.

B2B List Building Tools

If attempted manually, developing a B2B list is a time-consuming operation that requires a lot of prospecting. Fortunately, there are several B2B list-building tools available nowadays that would make your job easier. And, here we've included a few for your perusal, with the motive to lighten your workload.

AeroLeads

This software is a complete prospecting and list-building solution for B2B companies. It not only finds your prospect's contact details, email address, and phone number but also other important information like their business name, location, social accounts, and even their WhoIs information. It also seamlessly integrates with top CRM platforms, such as HubSpot, Salesforce, and Zoho.

ContactOut

ContactOut is a simple but effective Chrome plugin that searches LinkedIn for your prospects' email addresses and phone numbers. Apart from that, it has a dashboard that allows you to manage your saved contacts with ease. Moreover, it also possesses a powerful search engine that enables you to locate contact information that isn't even available on LinkedIn.

Crunchbase

Crunchbase is an online database of businesses and startups; it is best suited to locate companies and their founders (for collaboration). It features several parameters that allow you to search businesses based on their start-up date, niche, and funding rounds. You can also save and export your searches as a CSV file.

Hunter.io

Hunter, a popular email search engine, is one of your best bets for finding your prospects' business emails. Its Chrome and Firefox extensions can be used to find email addresses on virtually any website. Furthermore, this search engine makes it quite simple to find the email addresses of a company's executives using only their website's domain. It also has an email verification option that allows you to verify your list rapidly.

LinkedIn

LinkedIn is essentially a professional social network, and it should be your first stop if you want to build a B2B list. You can locate decision-makers in your target companies using LinkedIn with ease. With innumerable searches and filters, a premium membership effectively transforms the site into a comprehensive people search engine, which allows you to narrow down your search to your desired specifics.

Sumo

Sumo will come in handy if you're planning to take the lead capture path. It has opt-in features, like pop-ups and welcome mats, as well as heat maps that show you where your visitors click on your site and a floating social share bar as an alternative. Last but not least, it is absolutely free!

VoilaNorbert

VoilaNorbert is an email search engine that allows you to find the email address of your prospects. All you need to do is enter their name and company website, and it will automatically retrieve their email address.

As you have nearly read the entire article, do you agree with our perspective on B2B data and its tools and types? Please share your thoughts in the comments section.