Which Is The Best Lead Management Tool For Real Estate Brokers?

A lead management tool is essential for Real Estate brokers to manage leads that they may gather from various sources, such as online research, inbound queries, and even personal connections. In line with that, it is critical, for you (as a real estate broker), that you not only store leads properly but also nurture them carefully. For example, if a landlord has asked to get in touch with them after four months (as the current contract expires after four months), you need to ensure that you get in touch only after the required time. The timing is critical as if you get in touch with the landlord earlier than that, they may feel bothered and annoyed, whereas, if you reach later (say after five months), there is a good chance that the landlord may have closed the deal with another broker. 

Having said that, let's check out the top options so that it is easy for you to compare and finally figure out the best lead management tool for real estate brokers-

BoomTown

BoomTown, a popular lead management tool, is all-in-one software ideal for busy real estate brokers like you. It aids you to generate, qualify, nurture and manage, and finally convert leads. According to its portal, it is trusted by more than 55,000 real estate professionals.

Boomtown also has helpful customer service for busy brokers like you, which boasts a response time of mere 90 seconds. And, they are available 24X7 to assist you. In a way, they give you the impression that they are also a part of your team and thus let you focus on your primary function without any worries about a possible glitch. 

Contactually

With an inbuilt AI, Contactually facilitates the optimization of your workflow. With the help of the inbuilt AI, you would be able to send your messages (via emails and other means) automatically at the best possible times. It is also renowned for its comprehensive features, including a smooth interface and performance insights.

Contactually facilitates the building of automated and personalized campaigns. It also comes with an impressive referrals feature, which aids you to keep connections with your existing and past clients naturally to encourage referrals. As a result, your pipeline would be forever strong. It is integrable with Google Workspace and Office 365; thus, you can seamlessly sync your communication and email history for future reference. 

Follow Up Boss

In sync with its name, Follow Up Boss is specially designed for bosses to keep up a tab on the activities and performances of their subordinates. It is your one-stop shop for all effective ways to follow up on your leads with ease. It comes with built-in calling, emailing, and texting features to channel your marketing via a single platform.

Follow Up Boss also hosts in-built integration of leading real estate lead providers, such as Homes.com, Realtor.com, and Zillow, to ensure that you never run out of leads.

HubSpot

Though HubSpot is not crafted exclusively for real estate professionals, it is still without a shadow of a doubt one of the best (if not the best) lead management tools that you can get your hands on. Plus, you are free to pick a plan, which fits your budget and simultaneously meets a requirement, including a free version.

Hubspot's top features include call tracking tools, email templates, pipeline management systems, and sales automation capabilities. Moreover, you may add a chat service to your portal, automate tasks, create a custom appointment scheduler, and integrate your company apps and tools with it.

LionDesk

LionDesk is a popular lead management tool among real estate brokers. It is designed to aid real estate brokers in organizing leads and communicating effectively with their clientele. It boasts innovative features, such as bulk texting and video emailing. Moreover, you may also automate campaigns and pipelines using this top lead management tool.

LionDesk is a top lead management tool, which makes client management a cakewalk. It allows you to track calls, emails, and messages smoothly over a single platform. It integrates seamlessly with Realtor.com, Ylopo, and Zillow.

Pipedrive

True to its name, Pipedrive primarily focuses on the building of a pipeline and sales. The best benefit of it is the power of visualization, as it enables you to see how your deals are placed in terms of sales. It is popular among real estate professionals like you due to its features that allow you to compile crucial information about properties and prospects. Furthermore, you may also qualify potential clients and add relevant notes for future dealings.

Additional features that make Pipedrive stand apart from the competition include synchronization with Google Calendar, reminders, and task automation. Its unique visual sales pipeline allows you to create new deals, update contact data, and show a sale, from start to finish, in its smooth drag-and-drop interface. It also hosts an in-built mobile app. And, it seamlessly integrates with other third-party systems, such as Slack, Asana, and Trello. 

Do you agree with your list of best lead management tools for Real Estate Brokers? Please feel free to express your opinion via the comment section. Good luck with your next deal!