Sustainable Fashion
Sustainable fashion, also known as “eco-fashion” is a modern fashion revolution that is highly contested and covered by media and woke people alike. As the term hints, it is a process of fostering reform to fashion products and their corresponding ecosystem, aiming for a larger goal of ecological and social integrity. To explain the fashion eco-system, one has to figure out the relevant junctions and tracks covered by fashion that deals with social, cultural, financial, and even ecological systems. The thought process pertaining to sustainable fashion concerns the consumers, producers, and the current biosphere of the planet, but also cares for the upcoming generation of human beings and other species. One may define sustainable fashion as the obligation of both consumers and producers plus the administrators in the direction of achieving a utopian society and natural environment. It is a pattern of both thinking and living wherein style options that are harmful to the environment is gradually replaced by an increasing number of eco-friendly fashion options.
The Millennial Mantra
A growing awareness can be noted especially among Millennials, who account for more than a quarter of the planet's population. It can be easily pointed out that, unlike the previous generations who are on average less cognizant and caring about the environment, the Millennials are miles ahead. Prior to every purchase, the woke Millennials tend to consider the products' ecological footprint and the entire lifecycle. From production to shipping, ideally, they seek information about every relevant detail. Instead of opting for fast fashion, they prefer fashion products that last. Thus, they end up using fewer products to protect the environment while flaunting their swag. Also, among all the age groups they have the deepest of pockets, and hence they hold the cards when it comes to purchasing power. As, the immediate seniors of Generation Z, they also influence them significantly, ensuring better and more responsible future generations. To cater to the demands of these two age groups primarily, an increasing number of brands are conforming to their ideals and modifying their business models to reduce their carbon footprints, and improve working conditions in their factories.
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